Running your business doesn’t have to feel like running on empty.
An Incubator for Small Business? 🧐
It’s time for your team to shine.
As repeat entrepreneurs and small business owners, we’re here to help you take off some hats and safely shift some load to your increasingly capable team. Specifically, we’re here to:
discover actionable gaps in capacity and help your team develop immediately valuable leadership and management skills
help your founders overcome their unique distractions and blind spots, and protect their precious founders focus
support your business goals and work around your company’s values & big personalities (neurodivergent friendly)
help you build a company culture where your people — including you — actually want to work. (hint: culture is built on systems, not on intentions)
combat the “loneliness at the top” by connecting you with a community of other dreamers and builders with similar challenges and aspirations
Driven by Research
Forget survival. Your business can thrive.
Reach The Right Customers: 60% of small business owners report struggling to reach more of the “right” customers. Develop crystal clear brand, sales, & marketing strategies without hiring expensive experts.
Beat Burnout & Overwhelm: 72% of founders struggle with mental health (37% suffer from anxiety, 36% experience burnout, 10% have panic attacks). Minimize stress and support your mental health by giving your team access to tools, skills, and community that increase capacity and responsibly redistribute load.
Turn Chaos Into Clarity: 65% of high-potential startups fail due to unresolved tensions and conflicts among co-founders. Find answers to the big questions early on and align your organization’s growth with the needs and aspirations of the founders.
Unleash Your Team’s Brilliance with our Innovator’s Tool Suite: The Refinery
Save a fortune, endless hours, and untold stress.
The Refinery offers expert guides, tools, and templates to tackle the most pernicious problems at every stage of your organization’s development:
gain a deep understanding of your customer and their relationship to your brand
develop insightful sales & marketing strategies
produce sophisticated financial forecasts & scenario plans
impress and inspire funding partners (investors, lenders, donors)
hire with foresight: delay expensive hires (especially executives) and hire for long term fit
reduce overdependence on the founders with responsible reallocation of responsibility
much, much more
Benefit from the Full Spectrum of Mission-Driven Founders
Although we have different goals, our paths have a great degree of overlap. Our members help each other by:
exchanging highly valuable expertise
facilitating new connections including co-founders, financial partners, trustworthy professionals, and friends
mentoring and advising on complex challenges
learning and developing new skills together
