Builder Blind Spots Assessment

$250.00

Running an organization is a bit like driving a car: our blind spots matter. A lot.

This assessment was created to help mission driven dreamers recognize and act upon hidden, highly consequential, and common opportunities to mismanage their attention. Based on the Customer Development model adopted by elite institutions such as Stanford, UC Berkeley, & MIT, the Builder Blind Spots assessment clarifies which objectives are acting as bottlenecks to our progress, and how to start building unlocking quick wins with long-lasting results.

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Running an organization is a bit like driving a car: our blind spots matter. A lot.

This assessment was created to help mission driven dreamers recognize and act upon hidden, highly consequential, and common opportunities to mismanage their attention. Based on the Customer Development model adopted by elite institutions such as Stanford, UC Berkeley, & MIT, the Builder Blind Spots assessment clarifies which objectives are acting as bottlenecks to our progress, and how to start building unlocking quick wins with long-lasting results.

Running an organization is a bit like driving a car: our blind spots matter. A lot.

This assessment was created to help mission driven dreamers recognize and act upon hidden, highly consequential, and common opportunities to mismanage their attention. Based on the Customer Development model adopted by elite institutions such as Stanford, UC Berkeley, & MIT, the Builder Blind Spots assessment clarifies which objectives are acting as bottlenecks to our progress, and how to start building unlocking quick wins with long-lasting results.

How it Works:

  1. Checkout in the store & receive the link to take a ten minute survey

  2. Receive your report within 1 day

  3. Book your 1 hour coaching session (included) to:

    1. gain deeper insights

    2. receive a tool relevant to one of your blind spots

    3. arrive at practical action steps to start capitalizing on this newfound clarity immediately

Blinded by Responsibility
With so much on our plates and so many hats to wear, it’s natural to lose perspective of what’s really important in the greater scheme of things.

Blinded by Capacity

“To a hammer, everything looks like a nail.”

We’re all guilty of solving the problems we want to solve (usually the one’s we’re already good at solving) rather than the problems that our organization needs us to solve in order to grow. Discover which of your capacities may be acting as an unproductive temptation.

The Steep Cost of Blind Spots

The cost of blind spots is far more than financial; by failing to see and act on our blind spots, we also lose time, energy, and opportunity.


“I had what I thought was a solid product but I’d been stuck, struggling to get more business for about 9 months. Although it was a bit hard to admit, this assessment helped me see why: I was solving the problems I wanted to solve, not the problems my customer wanted me to solve. I now see there’s room for both, but I’m going about it much more strategically.
- 3rd Time Entrepreneur
“Honestly I’ve been really discouraged for a long time — I was at that point where I’d thrown draft 1 [of my consulting business] in the trash bin but had writers block as to what comes next. The assessment and subsequent coaching session helped me see that I’m exactly where I need to be, and the work ahead of me is more clear and exciting than ever.
-Freelancer & Entrepreneur
The survey, report, coaching session, and tools all helped kickstart this necessary initiative of better understanding my consumer. I’m positive the whole process has saved a lot of frustration, headache, and heartache. It helped me see my biases and avoid a ton of time spent building around an idea that was more for me than an actual market.
- Repeat CEO of Early Stage, Highly-Capitalized, Rapid-Scaling Businesses