Lunch & Learn: Attract Your Dream Customers

$50.00

2nd Wednesday every month, 12:00 PM - 1PM CDT
Join us for our monthly Lunch & Learn, where we help you build richer relationships and deeper alignment with your customers, and leave you with a variety of take away tools that will save you time, money, headache, and heartache.

Theme for Weds 5.21.25: The Art of Listening
What do your customers care about? A deep of your customer is the context crucial to every aspect of your business. In this participative workshop you’ll learn the evergreen skill of customer discovery interviews. In other words: how to talk to prospective customers to deeply understand their thoughts, feelings, and behavior. You’ll also learn what NOT to do (hint: it’s not about you).

2nd Wednesday every month, 12:00 PM - 1PM CDT
Join us for our monthly Lunch & Learn, where we help you build richer relationships and deeper alignment with your customers, and leave you with a variety of take away tools that will save you time, money, headache, and heartache.

Theme for Weds 5.21.25: The Art of Listening
What do your customers care about? A deep of your customer is the context crucial to every aspect of your business. In this participative workshop you’ll learn the evergreen skill of customer discovery interviews. In other words: how to talk to prospective customers to deeply understand their thoughts, feelings, and behavior. You’ll also learn what NOT to do (hint: it’s not about you).

What is Customer Development?

Customer Development is a strategic framework used by elite universities such as Stanford & MIT to help entrepreneurs avoid massive misallocation of resources and achieve customer validation. We've built on the framework to offer a variety of tools and activities to help you:

  • Draft detailed customer profiles

  • Perform market research including customer interviews

  • Add / subtract features of your product or service, or launch a new product

  • Design sales & marketing funnels

  • Get valuable customer feedback

  • Standardize effective and repeatable customer onboarding experiences

  • Much much more.

Here are 3 reasons to come check it out:

  1. Vampire customers suck. You can attract your dream customers.

  2. Leading incubators and successful repreat entrepreneurs know: your relationship with your customer determines everything.

  3. Building based on hindsight and isolation is the old way. We make it easier to build based on foresight, insight, and connection.

What Else to Expect?

  1. Atmosphere: This is an engaging, fast-paced, and collaborative workshop where we'll cover a good amount of new material in a short time so you can leave with actionable tools and clear understanding,

  2. Participation: We'll offer a range of prompts to help you access your full range of insights - analytical, experiential, and intuitive - to create plans you can actually execute.

  3. Take Aways: Take away not just immediately actionable insights, but tools & techniques with an evergreen shelf life; Customer Development is essential for all founders looking to build sustainable, customer-focused businesses, and especially for those driven by a mission to make a difference.